比Model Y贵一万智界R7高在哪了
“比特斯拉Model Y贵一万”。这是看到智界R7的价格后，我脑子里蹦出来的第一个念头。https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859320646783495083.png
虽然余承东之后补充：“每卖一台大约要亏3万”。但是，买车的人可不管你这个。大家只知道乐道L60、极氪7X都比Model Y便宜，后面的阿维塔07、智己LS6大概率也不会太贵。而智界R7起步就是25.98万，下一个版本更是直接飙到了接近30万。它究竟贵在哪，贵的有没有道理，纯电SUV选择这么多，智界R7值得买吗？
鸿蒙智行的“水桶车”在华为“四界”中，智界是面向主流高端市场的纯电品牌。之前推出的智界S7产品力其实不错，但销量始终不及预期，有人说，是因为纯电轿车不好做，智界S7在所难免。而现在智界推出了更多人喜欢的SUV，配置和空间进一步增强。那么这一次，智界R7的销量是不是稳了呢？https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859356691047538893.png
说实在的，我们也不敢轻易下结论，还是得先来看看它的配置优势有多大。首先，入门25.98万的Pro版只有ADS基础智驾，不带激光雷达和高阶智驾。不过，其他配置可不低，82度的电池续航667km、标配空悬+CDC、还有满血途灵平台，放在别家的车上能算中配了。https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859391068521110120.png
舒适性方面，前排有座椅加热通风，首销期间还给了1.2万元选装金，你可以把1.5万的科技智享包选上。也就是说，只要加3000块钱，就能升级到全车座椅加热、通风、按摩，还有冷暖箱、肩枕音响、后排门板上还会多一个星光触控带，相当合算。https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859426994919452102.png
到了中配的Max版本，价格突然涨了4万，来到了29.98万。之所以涨这么多，主要是因为高阶智驾的原因。余承东之前说：“智驾的成本很贵，售价低于30万的高阶智驾其实都是亏本销售的。”https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859448873941453636.png
所以说，智界R7贵就贵在遥遥领先的高阶智驾上了。相对于乐道、极氪来说，华为的智驾无论是硬件配置还是软件能力，肯定都是更顶级的。那么你愿不愿意为智驾掏钱呢？顶配的Ultra版就不用多说了，升级为双电机四驱、换了性能更强的卡钳和刹车盘，价格也涨到了33.98万元。不知道这个价格，大家是愿意买三电机的腾势Z9 GT，还是买智界R7呢？https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859486405992268200.png
看下来三个配置后，可以发现智界R7其实是一款非常“水桶”的车。标配的东西很多，包括空悬+CDC、途灵平台、华为SOUND音响，中高配还标配了10000元的零重力座椅、全车加热通风按摩等。
https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859522314091610182.png
而且，智界R7还有超大空间，它和S7一样采用了OneBox座舱前移设计，为了保证后排头部空间，把车尾拉得很高。内部储物设计也很细致，后排座底下有个大抽屉，仪表台里还集成了储物格、墨镜盒等。
https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859550429703396563.png
不过遗憾的是，智界R7没有找到一个合适的场景，把大空间的特性表达出来。比如极氪7X和乐道L60，在空间设计方面完全是为家用而生的，产品形象也很鲜明。而智界R7则缺少一个标签。
https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859577007233710361.png
没有明确的场景定义和受众人群，这大概也是智界S7销量不及预期的原因。堆料比得过极氪吗？前几天极氪7X发布会，我们说极氪是“堆料之王”，而且性价比非常高，只要22.99万起，比智界R7便宜3万块钱。那么和“高价高配”的智界R7对比，哪个更值得选择呢？
https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859597338053239312.jpg
首先要说明的是，极氪7X的起步价低，是因为很多值钱的东西都在选装包里，如果你想要不错的体验，还得再花钱加回来。比如下面这个选装清单，两个总价10000元的后排套装就很值得选，包括电动小桌板、后排娱乐屏、全功能满配座椅、带控制屏的中央扶手等。买极氪7X的话，两个选装包至少得选一个吧，花费5000元。至于NAPPA真皮座椅、自动门、一体灯幕就看个人需求了，这三个东西都不便宜，选个NAPPA真皮至少也得8000元。
https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859627001371796447.png
下面是两款车入门版本的配置对比，我们集成了选装方案，尽可能把两台车的配置拉齐。可以发现，智界R7的优势在于电池和续航，而且标配空悬+CDC，高速、城快智驾体验也处在第一梯队。而极氪7X动力性能更强，智驾硬件配置更高，最后就是入手价格较低。
https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859645742334554643.jpg
这么看来的话，智界R7如果可以出一个Air版本，去掉空气悬架和CDC，似乎就能把价格门槛降低2万元了。至于为什么不出这个版本，我想大概是迫于盈利的压力吧。写在最后国产Model Y杀手中，价格敢比特斯拉贵的，智界R7应该是头一个，恐怕也是唯一一个。
https://imagecn.gasgoo.com/moblogo/News/UEditor/820-X/20240925/6386288859672332344868441.png
在竞争日趋激烈的市场中，智界R7的“高价高配”策略可能很难吸引到大多数人。但不可否认，这台车的产品力足够强大，也对得起它的定价。唯一比较遗憾的可能是产品形象不太鲜明。那么大家是如何看待智界R7这款车的呢？和极氪7X、小米SUV相比，你会选择哪一个？评论区见！
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